December 9, 2024, 9.30 am – 5.00 pm
Firenze,
Palazzo degli Affari
Piazza Adua, 1

---

The conference, organized by the Ministry of the Environment and Energy Security (MASE) in collaboration with the Ecolabel and Ecoaudit Committee and the Scuola Superiore S. Anna in Pisa, focused on a number of key issues for business competitiveness, with particular attention to aspects related to eco-design of products and marketing and communication strategies related to environmentally qualified products. Specifically, the conference illustrated the role of voluntary certifications EMAS, Ecolabel and Made Green in Italy in the light of the regulatory changes that had emerged on the EU legislation front, starting with the new regulation on the Ecodesign of products (EU Regulation 2024/1781) and regulations on “Greenwashing.”

 

Programme

9.30 am - 9.45 am

Opening and participants registration

Institutional greetings
9.45 am – 10.00 am

• Ministry of Environment and Energy Security, Deputy Minister Hon. Vannia Gava
• Ministry of Enterprises and Made in Italy – Director General for Industrial Policy, Conversion and Industrial Crisis, Innovation, SMEs, and Made in Italy, Paolo Casalino
• Ecolabel - Ecoaudit Committee – Committee President, Francesca Mariotti

 

Morning Session

Chair: Director General for Product and Consumption Sustainability of the MASE - Carlo Zaghi

10.00 – 10.25
The Environmental Footprint of the European Commission and its Contribution to the Fight Against Greenwashing
European Commission – Directorate-General for Environment - Mauro Cordella

10.25 – 10.50
The New EU Regulation on “Ecodesign for Products” and the Next Steps for its Implementation
European Commission – Directorate-General for Internal Market, Industry, Entrepreneurship, and SMEs - Michele Galatola

10.50 – 11.15
The Impact of Innovations in European and National Legislation on Strategic Business Choices: The Synergistic Role of Voluntary Organization and Product Certifications
Sant'Anna School of Advanced Studies, Pisa – Institute of Management, Scientific Support for the Made Green in Italy Scheme - Fabio Iraldo

11.15 – 11.40
Recent Developments in the EMAS Regulation and Potential Synergies with Requirements of New European Regulatory Initiatives and ESG Reporting
Ecolabel - Ecoaudit Committee – President of the EMAS Section – Enrico Cancila

11.40 – 12.05
The Application of the EU Ecolabel Scheme in Italy and Requirements of the Ecodesign Regulation and Greenwashing Legislation
Ecolabel - Ecoaudit Committee – President of the Ecolabel Section – Francesca Mariotti

12.05 – 12.30
The Importance of Environmental Information to Guide Sustainable Choices
ISPRA – Head of Department for Assessment, Controls, and Environmental Sustainability – Valeria Frittelloni

12.30 – 12.55
“Made Green in Italy” and Tools for Developing “Sustainable” Competitiveness for Businesses
MASE – Directorate-General for Product and Consumption Sustainability - Fiamma Valentino

12.55 – 13.30
Discussion

13.30 – 14.30
Lunch buffet

Afternoon Session
Chair: Fabio Iraldo, Institute of Management of the Sant'Anna School of Advanced Studies, Pisa – Scientific Support for the Made Green in Italy Scheme

14.30 – 15.45
Round Table – The Contribution of Research to Ecodesign and Reducing the Environmental Footprint of Products

Chair: Coordinator of the Working Group on Resources and Waste of the Network of Universities for Sustainable Development, Eleonora Perotto, Politecnico di Milano

• CNR – Institute of Atmospheric Pollution (IIA), Cristina Peretti
• ENEA – Technical Strategic Support Section of the Department of Sustainability, Circularity, and Climate Change Adaptation for Productive and Territorial Systems, Daniela Claps
• Politecnico di Torino – Department of Architecture and Design, Silvia Barbero
• Politecnico di Milano – Department of Management, Economics, and Industrial Engineering, Sergio Terzi
• IUAV University of Venice – Department of Project Cultures, Laura Baldalucco

15.45 – 17.00

Round Table – Scenarios and Strategies for the Industrial System in Relation to Regulatory and Market Orientation on Ecodesign and Environmental Declarations

Chair: Giorgia Di Giovanni, Division III: Energy and Enterprises, Green Economy and Technologies, Blue Economy, Ministry of Enterprises and Made in Italy

• Confindustria – Head of Environment, Energy, and Mobility Policies, Marco Ravazzolo
• CNA – Head of Quality Office, Natalia Gil Lopez
• Confartigianato – Head of Innovation, Networks, and Cohesion Projects, Andrea Scalia
• ACCREDIA – National Accreditation Body, Director General Filippo Trifiletti
• CEI – Technical Director of the Italian Electrotechnical Committee, Ivano Visintainer
• CONAI – National Packaging Consortium, Fiorella Perrucci